Portfolio

Have a look through some examples of my work, including web copy, articles, case studies, reports, marketing copy, newsletters, learning resources, printed guides and brochures.

Need more examples? Just get in touch.

Starford-logoStarford is a legal firm with a difference, committed to helping individuals, teams and organisational cultures to flourish. I wrote and edited their web copy to reflect their remarkable brand values and innovative ways of working.


LoveKnitting-logoLoveKnitting is a global community for knitters everywhere, selling everything a knitter could possibly need. I wrote a variety of product descriptions for their website, including yarns, patterns, accessories and books, and FAQs for their Help Centre.


UpliftUplift buys properties that need restoration and re-imagination, and puts in the hard work, skill and craftsmanship to turn them into contemporary homes. I researched their properties and wrote welcome packs for new owners, comprising the ‘History of the house’ and ‘Story of the street’.


MaggiesMaggie’s is a pioneer in cancer care, offering practical, emotional and social support to anyone affected by cancer, at a growing number of inspirational Centres across the UK. I wrote copy including fundraising appeals, emails about their Culture Crawl event, and a series of posters to go with a fundraising brochure called ‘Support Your Maggie’s.


MTV-SAF-logoMTV Staying Alive Foundation empowers young people to stop the spread of HIV through innovative, grassroots projects around the world. I wrote and edited their web copy and Impact Reports from 2010 – 2015, including inspirational case studies.

MTV Staying Alive Impact Report 2013


The National Autistic Society logo

The National Autistic Society provides information, support and pioneering services for autistic people. I wrote and edited web and print copy for the NAS, including the ‘Get involved’ web copy, ‘Managing Money’ website, and welcome booklet for new supporters.

The National Autistic Society website – Get involved
‘Managing Money’ website
Welcome booklet for new supporters (PDF)


Health-Foundation-logo

The Health Foundation is committed to bringing about better health care for people in the UK. Working with agency Kindlemix, I wrote articles for the newsletter, interviewing health care experts and highlighting innovative health projects across the UK.

STAR – combining value for money with patient involvement
Trialling web-based diabetes consultations
Safety Improvement in Primary Care


GWR-logoGWR is part of First Group, the leading transport operator in the UK. When First Great Western relaunched its website in 2011, I managed, rewrote and edited a high volume of copy, much of which remains on the newer GWR website.

GWR website


Climate-Group-logoThe Climate Group works to accelerate climate action. I edited a series of reports on The Clean Revolution, putting them into plain English and making them clear, engaging and consistent with the brand tone of voice.

Leadership for a Clean Revolution (PDF)

 


Absolute Return for Kids charity logo

ARK is an international charity whose purpose is to transform children’s lives, through education, health and child protection projects. I researched, wrote and edited an update for donors on ARK’s ‘Expanding Horizons’ education programme.

ARK website


sparks_logoSparks is a children’s medical research charity. I wrote and edited web copy for Sparks, including information for families, fundraisers, volunteers and companies, as well as several case studies.

Sparks – Volunteer for Sparks


Cancer-Research-UKCancer Research UK funds scientists, doctors and nurses to help beat cancer sooner. I wrote and edited their ‘Do your own fundraising’ web copy, fundraising registration process and emails, working with the online content and marketing teams.

Cancer Research UK – Do your own fundraising


JustGiving-logoJustGiving

As JustGiving’s copywriter and content editor, I developed the brand’s friendly, knowledgeable and engaging voice, contributing to its outstanding ease of use. Past copy has included the donation process, fundraising pages, FAQs and supporter emails.

JustGiving’s website


Social Research AssociationSocial Research Association

I worked with the SRA to develop, create and edit a new email newsletter and a supporting WordPress website.

 

SRA newsletter sample
SRA Knowledge website


WYSE-International-logo-blue

WYSE International works with emerging leaders across the globe, providing education and coaching. I wrote this brochure for potential supporters, in conjunction with Bright One.

WYSE brochure for potential supporters (PDF)


Do-The-Green-Thing-logo

Do The Green Thing is a public service for the planet that uses creativity to tackle climate change. I contributed content for its ‘Buy Nothing’ campaign on Twitter @DrWillPowers, and wrote blog posts including:

Inside Ms Wanda’s Wardrobe
Seven holidays, no flights
Woolfiller in sheep’s clothing
M&S: Most Sustainable?


View-London-logo ViewLondon

As Sub-Editor, responsible for the Restaurants and Bars channels when the site launched in 2007, I wrote regular restaurant and bar reviews and features, including:

Canela review
Leon review


BBC logo

BBC

As Content Editor of the BBC Jam Spanish website, I wrote and edited the site content, including interactive dialogues to support language learning. BBC Jam is no longer live.


National Theatre logo

National Theatre

I wrote and edited copy for the ‘Support us’ section of the website, including information on the different types of corporate membership.


QCDA logo

Qualifications and Curriculum Development Authority 

I wrote and edited content for a range of curriculum guidance publications, including ‘Designing and timetabling the primary curriculum’ and ‘Designing the Key Stage 3 curriculum’.

Designing and timetabling the primary curriculum

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One Response to Portfolio

  1. Lee says:

    Hey Sophie,

    Great website – we’re literally 5 days or so from launch, would be great to work with you on this at some point in the future.

    >Lee{M}

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